OPTIX Accounting Performance Dashboard | Fireside Design
🔥 February Performance Summary
Advertising
- Spent slightly less than January, saw one fewer conversion
- Cost per lead is stabilizing, which is a good sign
Google Business Profile
- Reach was slightly down (fewer people saw the profile)
- Engagement was up among those who did, including a noticeable jump in website clicks
Reviews & Reputation
- No active review program right now, no requests sent, numbers held steady
Social Media
- Growth across the board: followers, interactions, and reach all up
- Posted more frequently; first month of real consistency since pulling back in December
Website / Organic Traffic
- 446 visitors, slightly up from January
- Holding steady in the 440-450 range; homepage was the top page as expected
Email & Outreach
- Sent 29 emails, first message in a reactivation sequence for past tax clients
- ~13% open rate, 0% click-through, no appointments booked from this send
- First real data point for this campaign type; gives us a baseline going forward
