Branding | Websites | Marketing
You Have a Spark
Every founder does. It's the reason you started a business in the first place. We're here to turn that spark into a brand worth remembering.
Selected Work
What We Offer
From branding and identity to rad, high performance websites, all the way to ongoing marketing that helps you grow.
Fireside Brand Foundation
Your Full Visual and Messaging System
Unlike other folks out there, we don’t build anything until we have a foundation. Our founder-first process results in human, polished, exceptional branding. AI could never.
- Brand and Competitive Positioning - Where you stand
- Tone of Voice - How you sound
- Your Brand’s North Star - The light that guides your way
- Hot, sexy brand identity system - Not a logo. A system.
- All the trimmings - From stationary to business cards and your website)
High-Performance Websites
Exceptional Web Experiences, Built Custom
No vibe coding here. Just a couple of dudes, a blank canvas, and more imagination than Christopher Nolan at an Ayahuasca retreat.
- A site you can update yourself if you need to
- A beautiful, clean, responsive site hosted on a trusted platform
- Security that a vibe-coded option probably doesn’t have
- A system of backups that are there if something goes kaput
- Awesome uptime, scalability, and just a warm feeling of delight
- Built with a keyword and SEO strategy from the get go (get seen in AI searches)
Growth-Focused Marketing for Local Businesses
Effective, Affordable Lead Gen and More
We stick to our core. Our approach is effective, affordable, and built for your unique situation.
- Sales Funnels - A core system set up to capture leads, manage email follow-ups, and send review invites to happy customers.
- Local SEO - The basics you need to be found in local searches. Review generation is key.
- AI Search - Citation-building so Claude, Chat GPT, and others mention you in results.
- Social Media - Done-for-you social that acts as a trust signal for prospects and engagement for customers.
- Google Ads- Whether it’s Google search ads or Google LSA ads for lead gen, we think it’s best to show up when people are looking for what you do.
Two Humans Who Give a Damn About Your Brand
🎶 Just (just) the (the) two of us (two of us) 🎶 We’re small, focused, and built to help founders grow. Say hi to the scrumptious hunks behind FIRESIDE.
Bringing Big Pixel Energy
- Pixel pushing
- Code monkeying
- Ramen slurping
Serving Hot Takes and Hotter Sauce
- Big thinking
- Word slinging
- Taco tasting
Here's the Word Around the Campfire
FAQs
Straight answers to the questions we hear most.
Here’s the deal. We’ve seen the AI logos and the results will be pretty mediocre and usually don’t have much meaning behind them. Can you do it? It’s an option. But if you want something that you’re genuinely proud of, it’s better if your brand is in the hands of people who care about you, not robots incapable of feeling. We start with the meaning deep at your core so everything that follows is a reflection of you, your business, and why you care so damn much about your dream.
W make recommendations based on where you’re at today and what your goals are. Our job is to look at everything we can and develop a plan that suits your needs and gets you the return you’re after. No prescription without a diagnosis first. That means it’s tough to give you an exact price until we have a chance to talk.
A few things. We want to work with founders, entrepreneurs, and anyone who needs help with a side hustle that could become a main hustle. We also keep human creativity at the forefront. In our eyes, it’s the human spark that makes your brand stand out and we can only honor that by creating something original with our own human hands.
Many start with a brand foundation to define who they are, what they look like, what makes them different, and why anyone should care. From there, we take that brand and apply it to everywhere they exist – social media, a new website, even physical assets like signage, brochures, and more. Basically, we level up how you look and sound and ensure that you stand out. For many, the next question is really “how do we get more customers?” and for that we lean on a few core competencies, such as organic search, AI search (also called AEO or answer engine optimization), social media, advertising, and building sales funnels that turn curious tire-kickers into full blown customers.
Founders and business owners who care about more than the bottom line. Dentists, chiropractors, accountants, lawyers, contractors, real estate pros, and other local service businesses who built something they're proud of and want it to finally look and sound like it. If you're only chasing an exit or a bigger margin, we're probably not your people.
We offer ongoing growth support that keeps the fire fed: SEO, ads, content, reviews, whatever your situation actually calls for. Nobody's required to sign on for more.
Start where you're at. Some people need the whole thing rebuilt from the ground up. Others just need a sharper website or a plan to get found on Google. That's why we start with a free assessment instead of a sales pitch. We look at what you have, tell you honestly what's working and what's not, and recommend only what you actually need.
Less than you'd think. A little time for a real conversation about your business, some patience for a couple rounds of feedback, and trust in the process even when it feels uncomfortable to hand something this personal to someone else. We handle the heavy lifting. You show up as the expert on your business. We show up as the expert on making it look and sound awesome.
You do. Your logo, your website, your accounts, all of it. We build it, we hand you the keys. We won’t hold your brand hostage just to keep you calling us.