Kindling

We're the Kindling. You Bring the Fire.

Ideas, insights, and inspiration from the team at Fireside Design. Because every great brand needs a little fuel.

We Looked at 300 Salt Lake Businesses. Only 1% Had a Memorable Brand

Most small businesses think "good enough" is good enough when it comes to their brand — but after combing through 300 Salt Lake dental practices, we found out just how costly that mindset really is.
Casey Morgan
May 13, 2026
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5 min read