Optix Accounting
One Liner: Set a goal of 50% growth in two years. Doubled in one.
We rebuilt the brand from the ground up, starting with a Brand Foundation that clarified her story, audience, voice, and visuals. From there came a new website designed to turn attention into consultations, a targeted Google Ads program, and a content approach built on education and trust. The first half of 2024 went into that foundation. The numbers below are from 2025, the first full year with all of it running.
Services:
Brand and Identity
Website Design and Build
Google Ads
Social Media
Email Marketing
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The Numbers
17
new clients from 47 marketing-sourced leads
36%
close rate on marketing leads
2x
return on $24,500 in marketing spend
"Beyond the visuals, Fireside also helped me think strategically about my marketing, messaging, and growth plan. One of our goals after the rebrand was to increase revenue by 50% within 24 months, and my overall numbers doubled within the last year (12 Months) through the strategies and positioning they helped me build; effectively exceeding our initial goals."
Lynnorra Phillips
Owner, OPTIX Accounting
